Brand Story


Ordinary beginnings


INVAIZ's beginnings were not so extraordinary: 

a group of students who dreamed of becoming artists, inspired by Egon Schiele, Andy Warhol, and Picasso. 

Our dream was not to create masterpieces or make a big name for ourselves, but to realize the very definition of art.



The definition of art


Our definition of art was "breaking boundaries." 

We thought that confronting different boundaries in the world was art. 

Not only art in the form of painting or making music, 

but also art in the form of someone's stereotypes, ideas, laws, institutions, etc.



INVAIZ's first voyage 


Based on these thoughts, the members of INVAIZ gathered, and in 2018, 

INVAIZ was launched in a small office of about 5 square meters in Busan.



Breaking down boundaries


The founders of INVAIZ were always thinking about the nature of design and art and how to express it. 

We realized that while technology was advancing rapidly, the methods of expression were stuck on keyboards and mice, which were becoming more and more distant from the desire for expression. We started to look at everything we took for granted from a different perspective. 

The reason why change and innovation had stopped for nearly 60 years was because small perceptions were dominated by the inconvenience and compromise of 'why'.



Direction of INVAIZ 


We are confronting these ideas: to dismantle the ideas that impose discomfort on how we express design. 

We believe that anyone can be an artist, a designer.

This is the first step INVAIZ has taken and the direction we will continue to take.

Brand Story


Ordinary beginnings


INVAIZ's beginnings were not so extraordinary: 

a group of students who dreamed of becoming artists, inspired by Egon Schiele, Andy Warhol, and Picasso. 

Our dream was not to create masterpieces or make a big name for ourselves, but to realize the very definition of art.



The definition of art


Our definition of art was "breaking boundaries." 

We thought that confronting different boundaries in the world was art. 

Not only art in the form of painting or making music, 

but also art in the form of someone's stereotypes, ideas, laws, institutions, etc.



INVAIZ's first voyage 


Based on these thoughts, the members of INVAIZ gathered, and in 2018, 

INVAIZ was launched in a small office of about 5 square meters in Busan.



Breaking down boundaries


The founders of INVAIZ were always thinking about the nature of design and art and how to express it. 

We realized that while technology was advancing rapidly, the methods of expression were stuck on keyboards and mice, which were becoming more and more distant from the desire for expression. We started to look at everything we took for granted from a different perspective. 

The reason why change and innovation had stopped for nearly 60 years was because small perceptions were dominated by the inconvenience and compromise of 'why'.



Direction of INVAIZ 


We are confronting these ideas: to dismantle the ideas that impose discomfort on how we express design. 

We believe that anyone can be an artist, a designer.

This is the first step INVAIZ has taken and the direction we will continue to take.


History

Future


INVAIZ envisions the future


INVAIZ is thinking about the changing digital work experience and workflow. What does INVAIZ envision for the future?



Integration


As time goes by, society demands more diverse skills and creativity from individuals. 

The biggest obstacle in this situation is the confusion that comes from a plethora of software, features, and different interfaces. 

We ask ourselves the following questions. How can we make these complex and disparate work experiences simpler? 

We believe the answer is integration. We think about how to bring these different experiences together into a single experience.



Connectivity


Changes in digital technology and advancements in the way we work have made our personal work environments more diverse and convenient. 

Wherever there is a computer, there is a workspace, but the physical work environment is different. 

We want to solve the problem of how to connect so that we can have the same experience in any environment 

through hardware and cloud computing technology.



Hyper-personalization


No two people are the same. Everyone looks and thinks differently. 

Individual thoughts and preferences should be respected. 

We provide customization solutions for a more personalized work environment.



Direction of INVAIZ 


In the near future, there will be a world where everyone will be a designer. 

INVAIZ also believes that everyone can be a designer. 

We are convinced that 'design' can solve big and small problems in society, 

and we are constantly thinking about how to make that world come sooner.


Future


INVAIZ envisions the future


INVAIZ is thinking about the changing digital work experience and workflow. What does INVAIZ envision for the future?



Integration


As time goes by, society demands more diverse skills and creativity from individuals. 

The biggest obstacle in this situation is the confusion that comes from a plethora of software, features, and different interfaces. 

We ask ourselves the following questions. How can we make these complex and disparate work experiences simpler? 

We believe the answer is integration. We think about how to bring these different experiences together into a single experience.



Connectivity


Changes in digital technology and advancements in the way we work have made our personal work environments more diverse and convenient. 

Wherever there is a computer, there is a workspace, but the physical work environment is different. 

We want to solve the problem of how to connect so that we can have the same experience in any environment 

through hardware and cloud computing technology.



Hyper-personalization


No two people are the same. Everyone looks and thinks differently. 

Individual thoughts and preferences should be respected. 

We provide customization solutions for a more personalized work environment.



Direction of INVAIZ 


In the near future, there will be a world where everyone will be a designer. 

INVAIZ also believes that everyone can be a designer. 

We are convinced that 'design' can solve big and small problems in society, 

and we are constantly thinking about how to make that world come sooner.